Sale!

E-commerce ( Powerpoint)

Original price was: $5.00.Current price is: $3.00.

The E-commerce course provides a comprehensive exploration of the rapidly evolving world of online business. It begins by introducing the foundational concepts, including the definition, scope, and history of e-commerce, while highlighting its impact on the global economy. Students will explore the various business models such as B2B, B2C, C2C, and C2B, learning how each model operates and serves different market segments.

As the course progresses, students dive into key technologies powering e-commerce, including website development, payment gateways, and security protocols. The role of mobile commerce (M-commerce) and digital marketing tools will also be discussed, giving students insights into strategies for attracting and retaining online customers. Hands-on modules will introduce popular e-commerce platforms such as Shopify, WooCommerce, and Magento, covering platform selection, customization, and product management.

The course then delves into payment systems, examining various payment methods, from traditional credit cards to cryptocurrency. Students will learn how to detect fraud, ensure legal compliance, and develop secure online payment processes. Another critical area covered is logistics and supply chain management, where students will understand order fulfillment, inventory management, shipping, returns, and building partnerships with suppliers.

Marketing strategies take center stage in the next phase, with an emphasis on SEO, pay-per-click (PPC) advertising, social media campaigns, and email marketing to increase traffic and sales. Students will also explore customer relationship management (CRM) tools, focusing on personalization, analytics, and strategies for managing customer feedback to foster long-term loyalty.

An important part of the course focuses on legal, regulatory, and ethical issues in e-commerce, including data privacy, intellectual property rights, and consumer protection laws. Students will also explore the complexities of cross-border e-commerce, learning how to navigate international payment systems, cultural nuances, legal frameworks, and logistics involved in global trade.

The course concludes with an exploration of emerging trends like AI, voice commerce, augmented reality (AR), and blockchain—key innovations shaping the future of e-commerce. In the final module, students will apply their knowledge in a practical project, developing a complete e-commerce business plan, designing an online store, and implementing a marketing strategy to measure success.

By the end of the course, students will have gained a deep understanding of both the technical and business aspects of e-commerce, equipping them with the skills needed to build, manage, and grow a successful online business in today’s digital economy.

Category: Business

Description
Reviews (0)

Module 1: Introduction to E-commerce

1.1 Definition and Scope of E-commerce
1.2 Historical Development of E-commerce
1.3 Types of E-commerce Models

B2B, B2C, C2C, C2B
1.4 The Role of E-commerce in the Global Economy
1.5 Benefits and Challenges of E-commerce

Module 2: E-commerce Business Models

2.1 Business-to-Consumer (B2C) E-commerce
2.2 Business-to-Business (B2B) E-commerce
2.3 Consumer-to-Consumer (C2C) E-commerce (e.g., eBay, Craigslist)
2.4 Consumer-to-Business (C2B) E-commerce
2.5 E-commerce in Services vs. Products

Module 3: E-commerce Technologies

3.1 Website Development for E-commerce
3.2 Payment Gateways and Online Payment Solutions
3.3 Security Issues in E-commerce (SSL, Encryption, PCI Compliance)
3.4 Mobile Commerce (M-commerce)
3.5 Digital Marketing Tools for E-commerce

Module 4: E-commerce Platforms

4.1 Overview of Popular E-commerce Platforms

Shopify, WooCommerce, Magento, BigCommerce
4.2 Choosing the Right Platform for Your Business
4.3 Customization and Integration of E-commerce Platforms
4.4 Managing Content and Product Catalogs

Module 5: Online Payment Systems

5.1 Payment Gateways and Processors
5.2 Types of Online Payment Methods

Credit/Debit Cards, PayPal, Cryptocurrency
5.3 Fraud Detection and Prevention in Online Payments
5.4 Legal and Regulatory Requirements for Online Payments

Module 6: E-commerce Logistics and Supply Chain Management

6.1 Order Fulfillment Processes
6.2 Inventory Management for E-commerce
6.3 Shipping and Delivery Strategies
6.4 Reverse Logistics (Returns and Exchanges)
6.5 Managing Suppliers and Partnerships

Module 7: Digital Marketing for E-commerce

7.1 Search Engine Optimization (SEO) for E-commerce
7.2 Pay-per-Click (PPC) Advertising
7.3 Social Media Marketing for Online Stores
7.4 Email Marketing Strategies
7.5 Conversion Rate Optimization (CRO)

Module 8: Customer Relationship Management (CRM) in E-commerce

8.1 Understanding Customer Behavior
8.2 Personalization and Customer Experience
8.3 Customer Retention Strategies
8.4 E-commerce Analytics and Data-Driven Decisions
8.5 Managing Customer Feedback and Reviews

Module 9: Legal and Ethical Issues in E-commerce

9.1 Data Privacy and Protection (GDPR, CCPA)
9.2 Intellectual Property in E-commerce (Trademarks, Copyrights)
9.3 Consumer Protection Laws and Policies
9.4 E-commerce Taxation and Compliance
9.5 Ethical Considerations in E-commerce

Module 10: Global E-commerce and Cross-border Trade

10.1 Cross-border E-commerce Challenges
10.2 International Payment Methods and Currency Issues
10.3 Managing International Shipping and Logistics
10.4 Localization and Cultural Considerations for Global E-commerce
10.5 Legal and Regulatory Challenges in Global E-commerce

Module 11: E-commerce Trends and Innovations

11.1 Artificial Intelligence (AI) and Machine Learning in E-commerce
11.2 Voice Commerce and Smart Assistants
11.3 Augmented Reality (AR) and Virtual Reality (VR) in Online Shopping
11.4 Blockchain and Cryptocurrency in E-commerce
11.5 Future Trends in E-commerce

Module 12: E-commerce Project

12.1 Developing an E-commerce Business Plan
12.2 Designing a Functional E-commerce Website
12.3 Implementing a Marketing Strategy for an E-commerce Store
12.4 Performance Analytics and Measuring Success
12.5 Final Project Presentation

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.